Medical Marketing Blog

Simplifying Clinical Trials - Part 1: Definitions, Phases and Oversight

bzakar@intellimed-consulting.com — Tue, 18 Jan 2011 22:57:00 GMT

With impending changes to the FDA 510(k) process and payers raising the bar for reimbursement, we need to improve our understanding of clinical trials.

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Evaluation of Distributed Product Candidates

bzakar@intellimed-consulting.com — Mon, 02 Aug 2010 20:58:00 GMT

At some point in our company’s development, it may be helpful to consider distributing one or more products from other companies. Medical device manufacturers with a direct sales force often choose to distribute other products along with their own.

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Marketing Practice-Changing Technology

bzakar@intellimed-consulting.com — Thu, 17 Jun 2010 21:48:00 GMT

In the long run, practice-changing or disruptive technology benefits patients, healthcare professionals, payers and the company providing it. But how do we drive these innovative practice-changing technologies to a standard of care?

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Exhibiting at Scientific Sessions - Part 4 Post Exhibit Activities and Budgeting

bzakar@intellimed-consulting.com — Thu, 27 May 2010 21:17:00 GMT

The scientific sessions are over for another year. We have counted the leads and other successes and are now ready to follow-up. What can we do to capture and harness the momentum from our successful exhibit?

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Exhibiting at Scientific Sessions - Part 3 Essential and Optional Exhibit Activities

bzakar@intellimed-consulting.com — Mon, 19 Apr 2010 17:16:00 GMT

Now that our exhibit is designed and in-place, we need to think about activities that will maximize the draw of potential customers, producing leads and providing the best ROI on our exhibit investment.

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Exhibiting at Scientific Sessions - Part 2 Pre-Show Marketing Activities, Exhibit Design and Construction

bzakar@intellimed-consulting.com — Mon, 05 Apr 2010 18:10:00 GMT

Once we are comfortable with our theme and/or positioning, we can move on to tactical implementation specific to our exhibit. Once we have contracted for our exhibit space and services, we should consider pre-show marketing activities.

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Exhibiting at Scientific Sessions - Part 1 Choosing the Exhibit Theme

bzakar@intellimed-consulting.com — Fri, 26 Mar 2010 17:30:00 GMT

One of the most frequently requested services from my clients is assistance with exhibiting at key scientific sessions. These sessions may be the venue for a product launch, or simply a large, important meeting for the client company and they want to maximize their marketing and sales impact.

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